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How Promotional Products Help Your Brand Author: Thomas Sherwin
They used to in the good old days call them "logo products" and "door openers", but whatever you call them these marketing pieces and promotional products can quickly garner you some brand equity for a just little bit of money. We need to acknowledge that promotional items are never going to take the place of T.V. and print advertising, and they shouldn't be expected to as they serve an entirely different purpose. The goal of traditional media advertising is to "crack the ice" in terms of brand awareness. People buy brands that they know, and are already comfortable with. The consumer can't "know" you if they've never heard of you, so regular media advertising tries to fill in the gap in the public's awareness of a product or a company.
Promotional products on the other hand strive to provide a tangible link between the consumer and a product or a brand. That link is crafted to reinforce an association between the utility value of the promotional item itself and the organization's brand which appears on that item. For this reason it is important that any organization planning on using promotional giveaways be aware that quality matters. You do not want your organization's brand to be associated with cheap consumer goods that fall apart soon after they are put into use.
How Promotional Products Work ?
Perhaps the most commonly employed promotion product of all time is the simple ball point pen featuring the name of the advertiser emblazoned on the barrel of the pen. If you have ever used one of these, then you know very well the power that they have to convey their marketing message. Marketing industry research has shown that giveaways and marketing premiums work. The use of this kind of marketing effort bears much fruit in connection with your brand management objectives. These positive effects include higher brand recall where potential customers do remember the name of the advertiser long after they have received the promotional product and have disposed of it. In addition, exposure to tangible promotional products creates a lasting impression in the minds of potential consumers, and this impression becomes sustained and reinforced as the user spends more time interacting with the item.
Promotional products have become an ageless, and popular standard among marketers in-the-know. Among the different kinds of giveaway items that you can choose from are: hot beverage mugs, key chains, water bottles, stress balls, handbags and totes, personal grooming items, and a vast variety of other fantastically creative items that you can use to charm your way into the hearts and minds of your potential consumers. So, if you are presently trying to think of new ways to get your message across, then you should consider this tried and true method.
Promotional products on the other hand strive to provide a tangible link between the consumer and a product or a brand. That link is crafted to reinforce an association between the utility value of the promotional item itself and the organization's brand which appears on that item. For this reason it is important that any organization planning on using promotional giveaways be aware that quality matters. You do not want your organization's brand to be associated with cheap consumer goods that fall apart soon after they are put into use.
How Promotional Products Work ?
Perhaps the most commonly employed promotion product of all time is the simple ball point pen featuring the name of the advertiser emblazoned on the barrel of the pen. If you have ever used one of these, then you know very well the power that they have to convey their marketing message. Marketing industry research has shown that giveaways and marketing premiums work. The use of this kind of marketing effort bears much fruit in connection with your brand management objectives. These positive effects include higher brand recall where potential customers do remember the name of the advertiser long after they have received the promotional product and have disposed of it. In addition, exposure to tangible promotional products creates a lasting impression in the minds of potential consumers, and this impression becomes sustained and reinforced as the user spends more time interacting with the item.
Promotional products have become an ageless, and popular standard among marketers in-the-know. Among the different kinds of giveaway items that you can choose from are: hot beverage mugs, key chains, water bottles, stress balls, handbags and totes, personal grooming items, and a vast variety of other fantastically creative items that you can use to charm your way into the hearts and minds of your potential consumers. So, if you are presently trying to think of new ways to get your message across, then you should consider this tried and true method.
Article Source: http://www.articleclick.com/Article/How-Promotional-Products-Help-Your-Brand/1923311
About the Author:
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